My god I love Improve Everywhere.
Ever since I hear about them a few years ago I’m always looking forward to hearing about their most recent missions.
It’s even fun to just tell people about their missions.
I felt their last mission in Best Buy was a bit too mundane and flash mob’ie and lacked allot of the magic, artistry and raw mind-fuckery of, say, The Moebius this new one is really simple and beautiful.
Genius. Give me shivers. Seriously.
[...] loved the Improve Everywhere freeze in Grand Central. This is a similar even in SF. It smacks of Me Too’ism but could still be fun and cool. At [...]